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How to Run a Whisky Tasting Event: A Novice’s Guide with Expert Help from Barrel & Brand

If you’ve ever been enchanted by the rich history and intricate flavours of whisky, you might have toyed with the idea of hosting a whisky tasting event. Whether it’s to celebrate a special occasion, foster bonds with friends, or add a refined touch to a corporate gathering, running a whisky tasting can be an exciting venture—even if you’re a novice. But don't worry, you don't have to go at it alone. With experts like Barrel & Brand at your side, hosting an unforgettable whisky tasting event is within your reach.


How to host a whisky tasting event

Step 1: Choose Your Whiskies


The essence of your event is the whisky. Opt for a range of five to six different whiskies to provide a diverse taste spectrum without overwhelming your guests. Here’s a balanced selection to consider:


  • A Light Whisky: Start with something gentle and floral, like Glenmorangie Original.

  • A Rich Whisky: Add depth with a Macallan 12.

  • A Peaty Whisky: Bring in a bit of drama with a smoky Laphroaig 10.

  • A Cask Strength Whisky: Offer a robust experience with Aberlour A'bunadh.

  • A Surprise Element: Maybe a craft whisky from a local distillery or a limited edition to spark curiosity.


If you’re unsure about the selections, Barrel & Brand can assist in curating the perfect lineup to impress any palate.


Step 2: Understand Your Whisky


Before the event, familiarize yourself with the whiskies you’ll present. Learn the basics like the type, origin, age, and distinctive traits of each. This knowledge will boost your confidence and enrich the event's educational aspect. If this seems daunting, Barrel & Brand's experts are ready to provide all the necessary information and training.


Step 3: Set the Scene


Creating an ambiance that matches the sophistication of whisky tasting is crucial:


  • Glassware: Ensure you have the right glasses, preferably glencairn, to enhance the tasting experience.

  • Setting: Choose a quiet, comfortable space free from strong odors.

  • Palate Cleansers: Offer neutral snacks like unsalted crackers to cleanse palates between tastings.


Barrel & Brand can help perfect the environment, ensuring every detail complements the experience.


Step 4: Plan the Tasting


Structure your event effectively:


  • Order: Start with the lightest whisky and progress to the heaviest.

  • Presentation: Introduce each whisky with a brief backstory and its unique characteristics.

  • Tasting: Encourage guests to engage fully with each sip, discussing flavors and impressions.


Barrel & Brand’s skilled ambassadors can lead your event, ensuring each guest’s engagement and enjoyment.


Step 5: Engage Your Guests


Keep the event interactive by encouraging discussion about each whisky. Consider using scorecards, presentations or providing tasting notes for guests to fill out. This can foster conversation and help compare different perceptions.


Ben from Barrel and Brand hosting a whisky tasting event
Ben, one of our ambassadors, hosting an Annandale event

Step 6: Follow Up


Send your guests home with a memorable token—perhaps a dram of their favorite whisky from the evening. Follow up with a thank-you note, and consider asking for feedback to refine future events.


Barrel & Brand can provide end-to-end support from planning to post-event follow-up, ensuring your whisky tasting is as flawless as it is enjoyable.


Hosting a whisky tasting as a novice might seem daunting, but with a bit of preparation and the expert assistance of Barrel & Brand, it can turn into an enriching and thoroughly enjoyable experience.


Remember, the goal is to have fun and share your newfound passion with others. Cheers to a successful tasting event!

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